Current Criticism of Warning Labels

GambleAware calls for a change in the current warning labels in gambling advertising. Their study found that the existing slogan is ineffective in highlighting the potential harm of gambling.

Study Results and Criticism

According to GambleAware, the current warning “Take Time To Think” misses the mark in addressing health risks associated with gambling. The organization emphasizes the need for more compelling health warnings to replace the current slogan.

Proposed New Slogans

After creating new warning labels and surveying participants, GambleAware suggests three impactful slogans:
– “Gambling comes at a cost”
– “Gambling can be addictive”
– “Gambling can grip anyone”

These slogans emphasize the dangers of addiction and health risks, with “Gambling can be addictive” proving to be particularly impactful.

Recommendations for Visual Design

GambleAware also suggests visually enhancing the warning labels by occupying 20% of the ad space and using a contrasting color scheme to catch the viewer’s attention.

Study Supporting the Demands

GambleAware’s April 2024 study revealed that current gambling advertisements lack clear warnings, leading to potential confusion among viewers. The organization asserts the need for stricter regulations in gambling advertising to address these shortcomings.