BetMGM to Be New Title Sponsor for 2024 Darts Premier League

Sponsorship Starts After Darts World Championship

BetMGM has been announced as the title sponsor for the upcoming Darts Premier League in 2024. The partnership will initially run from February to May 2024, as eight professional dart players compete for a prize of 1 million GBP (1.16 million €) in the UK.

According to an article from iGB, the collaboration between BetMGM and the Darts Premier League will begin after the 2024 Darts World Championship. The games will mainly take place in the UK and Ireland, with additional events in Rotterdam and Berlin before the playoffs.

Insight into the BetMGM Darts Premier League 2024

The prestigious Darts Premier League will feature Luke Humphries, Luke Littler, and reigning champion Michael van Gerwen. The new World Champion Luke Humphries, who recently won the Darts World Championship in London, is expected to make his debut in the Premier League. The event will kick off on February 1 at the Utilita Arena in Cardiff and will feature a field of eight players.

BetMGM’s Expansion in the UK

As the new title sponsor of the Darts Premier League, BetMGM continues its expansion in the UK. The company has previously entered into partnerships in the region, including with the English Premier League club Newcastle United. Furthermore, BetMGM has engaged Chris Rock, a well-known American comedian, actor, and filmmaker, to lead marketing campaigns in the UK.