Positive Impact of Euro 2024 on Sports Betting Industry

Sport Betting Industry Profits from Euro 2024
The sports betting industry saw a surge in profits during the UEFA Euro 2024 in Norway, with over 30 billion euros in wagers placed globally. However, the impact varied significantly across different countries.

Significant Profits and Varied Turnover
The industry generated a revenue of 30 billion euros, surpassing the projected 2.7 billion euros. The knockout phase games that went into extra time or penalties contributed to this increase in profit. Betting on outcomes of extended matches drew more bets compared to regular-time results.

Regional Disparities in Betting Trends
Wagering volumes during the Euro varied widely across Europe. While some countries like Norway, England, and France saw increased turnover due to their teams’ prolonged presence in the tournament, others experienced lower betting activities. Surprisingly early exits of teams like Italy and Belgium affected betting volumes in those countries.

Unusual Betting Patterns
Despite Spain emerging as the Euro champion, bets placed on their games were relatively low in number. However, these bets had higher stakes, balancing out the overall turnover. This trend offset the lower betting numbers seen in Spain compared to other European nations.

Record Revenues for German Football in 2022/2023 Season

Bundesliga Achieves Record Turnover
The German Bundesliga and 2. Bundesliga achieved a record turnover of 5.24 billion euros in the 2022/2023 season, marking a 9% increase from the previous record set in 2018/2019. Advertising revenues also grew by 21% compared to the previous season.

Positive Outcomes for Betting Companies in Euro 2024

Betano and Tipico Report Successful Euro 2024
German-licensed gambling firms Betano and Tipico reported positive outcomes from Euro 2024. Betano’s sponsorship of the event boosted its visibility among viewers, while Tipico observed increased betting activities, especially during key matches like the quarterfinals and the final.

Ensuring Integrities in Sports Betting

No suspicions of game manipulation were reported during Euro 2024. The German Sports Betting Association emphasized the importance of sports integrity and commended the preventive measures taken to safeguard the tournament’s credibility.

Overall, the sports betting industry experienced significant gains from Euro 2024, setting the stage for potentially surpassing the 30-billion-euro benchmark in future tournaments.