Sports Betting Trends at the 2024 Paris Olympics

Sport Betting Volume Doubles Compared to Tokyo

In a press release from August 16, Entain revealed a record interest in sports betting for the 2024 Olympics. The betting volume doubled compared to the 2021 Tokyo Olympics, including data from Europe, the UK, and the USA. The top sports for betting at Entain brands were basketball, soccer, tennis, volleyball, handball, golf, beach volleyball, athletics, table tennis, and swimming.

Athletes Influence Betting Trends

Successful athletes like American swimmer Katie Ledecky and events like the USA-France men’s basketball final drove interest in sports betting. The popularity of swimming in betting markets rose due to Ledecky’s success. Entain noticed a significant increase in interest in athletics events as well.

Surprises in Men’s 100m Sprint and 1,500m Finals

The men’s 100m sprint final was a highlight for bettors, with Noah Lyles winning despite lower odds. In the 1,500m final, outsider Cole Hocker surprised everyone by winning at 20/1 odds.

Varied Betting Trends in France

French betting trends during the Olympics differed slightly from Entain’s data. The French gambling authority noted tennis, soccer, rugby, and swimming as popular sports for betting. French swimmer Léon Marchand’s success likely contributed to the increased interest in swimming bets.

Conclusion

Overall, the Paris Olympics saw a surge in sports betting interest, driven by successful athletes and exciting events. Both Entain and the French gambling authority acknowledged the favorable event timings in Paris as a contributing factor to the heightened betting activity.