FC Barcelona Extends Partnership with 1XBET

The FC Barcelona announced the extension of its sponsorship deal with the sports betting company 1XBET until at least 2029. While this partnership continues, discussions about banning gambling and sports betting ads in sports are ongoing in many countries.

Promotion with Barça Legends in the Works?

The FC Barcelona press release reveals that 1XBET will remain the club’s global and official sports betting partner for the coming years. The expanded partnership aims to enhance the club’s branding internationally and highlights the fruitful collaboration with 1XBET.

The FC Barcelona will promote the 1XBET brand across its global marketing channels, with both the men’s and women’s teams sponsored by the sports betting company. Additionally, the recent agreement includes plans for 1XBET to feature content with the Barça Legends, although specific details are yet to be disclosed.

Acknowledgment from 1XBET Spokesperson

In a statement, a 1XBET spokesperson expressed the company’s appreciation for the partnership with FC Barcelona, emphasizing the importance of teamwork and dedication to achieve mutual success.

1XBET’s association with FC Barcelona is one of several sports partnerships, including Paris-Saint-Germain, LOSC Lille, the Serie A, and the African Football Confederation. Despite its global reach, 1XBET faces controversy due to allegations of involvement in illegal gambling in Russia.

Inter Mailand and Betsson Partnership

Inter Mailand recently unveiled Betsson as its new sponsor, marking a historic four-year deal. The sponsorship, the club’s most significant agreement to date, will see Betsson’s logo featured on the Nerazzurri jerseys starting next season.

The collaboration has sparked discussions amongst fans following past incidents of gambling scandals in Italian football, raising concerns about sports betting associations for Serie A clubs.

Challenges in Gambling and Sports Betting Advertising

The announcement of FC Barcelona’s extended partnership with 1XBET comes amidst debates on gambling and sports betting advertising regulations. Recent developments in Spain, the UK, and Norway highlight calls for stricter controls on such promotions within the sports industry.