Importance of Stationary Gambling Options in Balkan Countries

Overview

Lazar Muicin, a gambling expert and former CEO of MaxBet, emphasized the need for gambling providers in Balkan countries like Serbia and Croatia to offer a diverse range of options to ensure sustainable growth. In addition to online platforms, having physical casinos and betting shops is crucial to cater to the varying needs of gambling enthusiasts.

Insights from Lazar Muicin

• Preference for Stationary Venues: Muicin highlighted that local gambling establishments provide an opportunity for players to engage in gambling activities in a communal setting. Players in Serbia and Croatia appreciate the social aspect of enjoying sports events and food while gambling. Additionally, the convenience of cash payments at physical locations is favored over digital alternatives.
• Lack of Trust in Online-only Brands: Muicin expressed that players in the Balkans have a lack of trust in brands that solely operate online without a physical presence. Establishing a network of stationary venues helps build credibility and enhances the overall gambling experience for users.

Licensing Requirements in Serbia and Croatia

• Serbia: To operate legally in Serbia, gambling providers must obtain licenses from the country’s regulatory body, Uprava za igre na sreću. Different licenses are required for stationary and online operators, with registration, security deposits, and annual fees mandatory.
• Croatia: Similarly, Croatia mandates licensed gambling for land-based casinos, betting shops, and online operators. Applicants must demonstrate a minimum capital requirement, and annual fees for licenses are applicable.

Growth and Market Trends

• Market Expansion: Muicin noted a robust growth rate of 10% to 15% annually in the Balkan gambling market, with Serbia and Croatia jointly contributing significant revenue. The blend of online and physical presence is identified as essential for success in this market.
• Industry Examples: Companies like bet365 have successfully navigated the Balkan market by adopting a diversified approach, blending online services with physical locations. Recent acquisitions and license approvals indicate a growing interest from international gambling operators in expanding their presence in the region.