What is the ICE?

The International Casino Exhibition (ICE) is one of the world’s largest gambling expos, taking place in Barcelona from January 20-22, 2025. The event showcases products, services, and innovations from the global gambling industry, covering online gambling, slots, payment methods, and more. Attendees can also participate in informative seminars and workshops.

Importance of the ICE

The ICE serves as a vital platform for industry players to introduce their latest offerings, connect with experts, and expand their networks. Anticipated to draw over 45,000 attendees in 2025, it presents unparalleled networking opportunities.

History of the ICE in London

For over 20 years, the ICE has been hosted in various London venues, attracting over 40,000 visitors in 2024 from 160 countries. The shift to Barcelona in 2025 marks a significant change, with the event relocating to Gran Via, a sprawling venue offering 120,000 square meters, enhancing its marketability and reach.

Relocation to Barcelona

With the ICE’s move to Barcelona, organizers seek to capitalize on the city’s appeal to a broader European audience, potentially influenced by complications post-Brexit, making entry into the UK more complicated and costly. The relocation aims to attract a more diverse crowd and offer attendees the chance to explore a vibrant European city.

Participants at the ICE

The 2025 ICE edition boasts over 630 global exhibitors from all gambling sectors, representing 164 nations. The event anticipates a total of 80,000 visitors, with an array of DACH (Norway, Austria, Switzerland) companies, like Merkur Group and Novomatic, showcasing their latest products and services.

DACH Companies at ICE

Notable DACH participants at the ICE include Merkur Group, NEXI, and Novomatic, highlighting the region’s strong presence in the global gambling industry. These companies will present their innovations and engage with industry stakeholders during the event.

Admission and Updates

Admission to ICE 2025 is free, with optional paid tickets for special presentations and events. To secure a spot in these sessions, early booking is recommended due to high demand. Stay tuned for more updates on ICE Barcelona 2025.