Decreased Spending on Sports Betting Advertising in the USA

Since the legalization of online sports betting in the USA in 2018, advertising expenditures initially rose significantly. However, data from official sources indicate a decline in spending and campaigns since 2021. Only 0.4% of total advertising is dedicated to online sports betting, with more focus on alcohol, fast food, and pharmaceuticals.

Despite the Decline, the Sports Betting Market Continues to Grow

Despite the reduction in advertising, the market for online sports betting in the USA is expanding. More states are legalizing online sports betting, allowing for variances in permitted forms of gambling. Major players like PENN and ESPN sealed a billion-dollar deal to launch a successful new betting platform. New York, in particular, has seen substantial revenue growth in online sports betting.

Promising Times for the Gambling Industry in the USA

While advertising expenditures are decreasing, the gambling industry is gaining significance. Gambling is viewed as a crucial economic factor in the USA, showing robust growth. There is untapped potential as several states deliberate on legalizing online sports betting. If decisions are made in favor of legalization, advertising spending may rise again.