Premier League Football Clubs Embrace Crypto Sponsors

Rise in Crypto Sponsorship Deals

In the current season, Premier League clubs in England have secured sponsorship deals from the crypto industry, totaling approximately 155 million euros. Compared to the previous season, sponsor spending from the crypto sector in the Premier League has surged nearly tenfold. Manchester City leads the pack with a significant deal from the crypto exchange OKX, amounting to 64 million euros annually.

Transition from Gambling to Crypto Sponsorship

With the impending restriction on gambling sponsors in English football, experts predict a shift towards crypto companies filling the void. Many clubs currently have lucrative agreements with gambling firms, but as these deals phase out, opportunities for crypto sponsorships emerge on jersey branding.

Crypto Sponsorship Beyond Football

Not limited to football, the UEFA Champions League has also embraced crypto sponsorship with crypto.com. Similar engagements are seen in basketball and Formula 1. The crypto industry aims to enhance visibility and improve its reputation, particularly in light of negative incidents like the FTX crypto scandal.

Future of Sports Sponsorship

As stricter regulations on gambling advertising take effect in various countries, fans can expect to witness increased crypto sponsorship in sports. The evolving landscape may see more crypto logos on jerseys during TV broadcasts and stadium events, reshaping the sponsorship narrative in sports.