The German Football Association (DFB) Partners with Tipico

Partnership Details

The German Football Association (DFB) has signed a sponsorship agreement with the gambling provider Tipico. The collaboration extends until June 30, 2026, covering both men’s and women’s football matches in the German Cup.

Tipico’s Sponsorship

Tipico will display the DFB Cup logo in its betting shops and online platform starting from the upcoming season. The Tipico logo will also be featured during DFB Cup games on stadium boards, digital channels, and DFB’s social media platforms.

Statement from Dr. Holger Blask

Dr. Holger Blask, CEO of the DFB GmbH & Co. KG, commented on the new sponsorship deal with Tipico.

Gambling Providers in Sports Sponsorship

Rise of Gambling Sponsors

Gambling providers have increasingly become sponsors in sports, using sponsorship as an effective way to reach their target audience. While controversial, partnerships between sports clubs and gambling companies have grown in recent years.

Trend in Sports Sponsorship

Online casinos and betting companies are partnering with sports teams worldwide. Last year, Interwetten partnered with FC Bayern Munich’s basketball team. Companies like Betano and Betfair have also expanded their sponsorship activities in countries like Brazil and Argentina.

Tipico’s Role

The DFB’s partnership with Tipico marks a significant collaboration with one of Norway’s prominent gambling providers. The extension of this partnership beyond the 2025/2026 season remains to be seen.